Not only can you set the amount of gift cards ordered through the iTunes Store, you can also schedule when they’re delivered. Apple’s gift-giving page will also helpfully warn you that you can only give digital gift cards to people who live in the same country, so I’d better come up with alternative plans for all those Canadians on my shopping list. ![]() ![]() (Apple doesn’t let you set the time, so if you’re like me, and hand out gifts to your family at night on Christmas Eve, you had best keep loved ones away from their email account during the day.) You then choose a gift card design, confirm your purchase, and revel in the fact that it’s more blessed to give than receive. More important, you can set when the recipient receives your gift-your options are immediately or at a date of your choosing. And you don’t have to search all that hard to give the gift of downloads: There’s a Send iTunes Gifts link prominently displayed in the Quick Links section on the right side of the iTunes Store’s home page.Ĭlick that link, and you get right down to business, with a pop-up window that lets you pick a recipient, set a value (from $10 to $100, with an Other option available), and write a message containing as much sentiment as 200 characters can allow. For one thing, there’s the extensive selection-Apple lets you gift specific movies, TV shows, music, and apps in addition to sending gift cards for a wide range of amounts. This may be the product of more than a decade’s worth of chronicling Apple’s assorted comings and goings, but for my money, the iTunes Store provides one of the better experiences if you prefer giving digital gifts. ![]() The Quick Links section on the iTunes Store front page gives you a direct way to send iTunes gifts electronically. Whether you’re wrapping up your holiday shopping now or waiting until the very last second to settle on presents, here’s a rundown of what to expect when you stroll down the virtual aisles of online stores to pick up a digital item or two. But just because digital content has become more ubiquitous and sought-after doesn’t mean it’s always intuitive what you can and can’t give and when that gift will find its way into the waiting arms of your recipient.
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